Manufacturers… have been paying particular attention to ethyl alcohol, or ethanol, which can account for up to 95% of a fragrance composition. ‘Green’ alcohol can help reduce their products’ carbon footprint and demonstrate a strong commitment. Various solutions and technologies are emerging to meet these expectations.
Developed by LanzaTech, the technology for recycling the carbon emitted by factories to make ethanol caused a stir when, in 2021, [beauty company] Coty announced they had chosen this alcohol for their fragrances. In spring 2023, this decision led to the launch of the first Gucci fragrance to contain 100% ethanol derived from recycled carbon.
This technology offers two advantages. It captures the carbon emitted by industrial steel mills, thereby reducing greenhouse gas emissions into the atmosphere, and then converts it into sustainable raw materials or fuels using biotechnology.
Currently in the production phase, Intact Regenerative has been working on a different strategy based on the regenerative cultivation and processing of leguminous plants. This approach promotes sustainable perfume alcohol by reducing its impact on the carbon footprint, water footprint, and preservation of biodiversity.
