On Monday, the New York Post unearthed a handful of applications to the US Patent and Trademark Organization for Oprah-branded organic food and health products. A search of the office’s records shows seven in total under the names “Oprah’s Organics”, “Oprah’s Harvest” and “Oprah’s Farm”.
If Winfrey does end up taking her food and beauty line national, she’s chosen the right time. “Organic is the hottest growth segment in the supermarket industry,” said Robert Vosburgh, responsible for all things health-related at Supermarket News, including natural, gluten-free and non-GMO food. “The market is still growing at around 10% a year so there’s room for new products in all categories.”
View the original article here: Oprah Moves Into Organic Food: Would You Buy The Talk Show Billionaire’s Frozen Vegetables?