Target hops on the GMO-free bandwagon with “Simply Balanced”

The following is an excerpt.

Earlier this month when I did my natural and organic coupon roundup, I included a few coupons for some of the organic products in one of Target’s store brands, Archer Farms. Target has introduced a new store brand called Simply Balanced that will be exclusively natural and organic. It started showing up in Target stores over the weekend.

A store having its own private natural and organic label isn’t that unusual, but Target is pledging something that not all “natural” products can claim. By the end of 2014, Target says it will eliminate all genetically modified (GMOs) ingredients from the brand.

Read the full story here: Target’s new Simply Balanced line will ditch the genetically modified ingredients

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