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Anti-GE activists force Naked Juice to drop ‘All Natural’ label

| | July 23, 2013
This article or excerpt is included in the GLP’s daily curated selection of ideologically diverse news, opinion and analysis of biotechnology innovation.

Some companies have begun voluntarily alerting us to the presence of GMOs in their products. In most cases, companies go to great lengths to show that their product is GMO-free, because they know people are more likely to buy it than an unlabeled product.

It’s now become evident that some labels claiming “No GMOs” can’t be trusted. Naked Juice, a subsidiary of Pepsi Co., recently settled a lawsuit alleging that it falsely advertised some of its juice and smoothie products as “all natural” and not genetically modified. While the company officially maintains its innocence, it has established a $9 million settlement fund for consumers who feel that they were duped by this marketing scam.

Read the full story here: GMOs force Naked Juice to Drop “All Natural” Label

 

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