“When it comes to debates on genetically modified (GM) foods, arguing about the validity of the science is about as effective as descending to name calling. That’s because of the way our values, or worldviews, filter our receptiveness to messages,” writes Craig Cormick, Communication Advisor at CSIRO, Australia’s national science agency, for The Conversation.
“When information is complex people tend to make emotionally-based judgements, driven by values rather than by the information presented to them. Messages that don’t align with people’s values or worldviews tend to be rejected or dismissed,” he continues.
“Broad attitudes towards science and technology and nature can influence consumer attitudes towards GM foods, and pro-science and technology values are a strong predictor of support for GM foods.”
Read the full, original story here: “How values affect our attitudes to genetically modified foods”