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Bayer AG’s proposed $62 billion purchase of seed maker Monsanto Co. could mean the end of one of the most derided names in corporate history.
As it has with earlier takeovers, Bayer would probably abandon the target’s brand name should the deal go through, according to a person familiar with the matter. Bayer no longer uses the Schering AG name after buying the company for about $22 billion in 2006.
“It is too early to speculate about what the name of the company is going to be,” Bayer Chief Executive Officer Werner Baumann said in an interview with Tom Keene and Francine Lacqua on Bloomberg Television’s Surveillance. “But let me tell you that Bayer’s name and Bayer’s reputation stand for science, innovation and an utmost level of responsibility for societal needs, and that is what we are going to leverage on, also for the combined company going forward.”
The combination of Bayer’s crop-chemicals business and Monsanto’s seed operations would create the largest such company in the world.
Read full, original post: Monsanto Name Hated by Anti-GMO Forces May Vanish in Bayer Deal