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In an interview for Civil Eats, [Clif Bar’s director of agricultural policy, Matthew Dillon} explains his rationale for the creation of an animated video for their non-profit Seed Matters. “The video challenges the myth that giant agrochemical companies are feeding the world. . . .”
Unfortunately, the animation . . . . serves to perpetuate myths and demonize conventional family farms, while promoting the organic industry that funded the video.
. . . .
. . . [W]e meet the star of the cartoon, Mr. Seed. . . .
Mr. Seed continues his misinformation campaign by drinking a pitcher of manure. . . manure is somehow better than synthetic fertilizers for the environment. Clif Bar should be the last company to be promoting the use of manure, considering their recent recall for listeria contamination. If all farming used such fertilizer, it is estimated that we would need an additional 6-7 billion heads of cattle, requiring massive deforestation for grazing.
. . . .
The next time the organic industry wants to promote itself, the least it could do is to be honest while doing so.
Read full, original post: Did Clif Bar just call family farmers crack addicts for using GMOs?