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I am now convinced the GMO industry has managed to hire the worst public relations strategists in human history. By supporting a deeply flawed GMO labeling bill in the U.S. Congress–some would say intentionally deeply flawed–the industry is about to open a Pandora’s Box of PR nightmares for years to come.
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Given what we know now, the final bill is likely to be vague and riddled with exceptions and confusing directives. The GMO-friendly U.S. Department of Agriculture will then be tasked with writing the actual labeling regulations.
We are thus assured of months and perhaps years of wrangling over the labeling rules, every step of which will be given wide and probably negative coverage by the anti-GMO activist community. The pending federal labeling law is more likely to assist opponents in sowing mistrust of major food companies than alleviate it. . . .
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. . . . If only the industry had accepted Vermont’s labeling law as the de facto standard for the country, the industry would have taken the issue away from its opponents in one stroke!
Read full, original post: GMO Industry: The Dumbest Guys In The Room