Patagonia’s film about sustainable food avoids discussion of GMO solutions

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Outdoor gear giant Patagonia has a long history of effectively . . . pairing environmentalism with commerce. . . One of their more recent ventures is a sustainable food line. . . Patagonia Provisions released the short film Unbroken Ground this spring to explain why the company finds this endeavor a worthy cause. . . . In Unbroken Ground, Patagonia tells us that in order to solve the environmental crises looming ahead, we must return to traditional farm and fishing methods. . .

What’s missing from the film, and the argument, is the fact that there’s already a solution to practically every food issue shown—they just rely on genetic modification. . . .

Related article:  Hidden costs in GMO labeling

In fact, Patagonia is opposed to genetic modification. . . . donating to groups like GMO Free USA and the Center for Food Safety. . . and publicly campaigning for labeling GMOs. . . .

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. . . .

. . . The scientific community has pushed back hard against anti-GMO activists in recent years . . . perhaps this is why Unbroken Ground [mostly] steered clear of mentioning GMOs. . . .

. . . .

Perhaps we should take Unbroken Ground’s deflection on GMOs as a sign that Patagonia may soon pivot on the issue. . . .

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Read full, original post: What Patagonia Gets Wrong About Sustainable Food

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