Viewpoint: FDA needs to regulate alcohol companies that imply non-GMO cocktails are healthy

OMGJonathanVanNe HR
Image Credit: Smirnoff

When liquor companies start promoting the health benefits of cocktails, you know it’s time for the feds to get serious about enforcing laws against misleading advertising.

Unfortunately, the FDA has been falling down on the job in recent years much to the detriment of health-conscious consumers who depend on accuracy in labeling to make informed decisions.

Under FDA guidelines, “GMO-Free” and “No GMOs” labels are impermissible if they include explicit or even implied health claims that non-GMO products are safer for humans and the environment. Before any health claim can be made, there must be substantial scientific agreement, according to the guidelines.

But as the FDA has declined to take action against the Non-GMO Project, scam artists have become more emboldened. Smirnoff, for example, recently launched a campaign for a high-end no-GMOs vodka brand that implies that its vodka is somehow safer, healthier, and environmentally better because it doesn’t contain GMOs.

Smirnoff’s ostensible concern for health here doesn’t pass the laugh test given that alcohol (i.e. vodka) is a well-known carcinogen….If the FDA were in search of a possible starting point to reactivate its long-dormant enforcement efforts, it could not have a better opening than….grifters who are adept….at playing up on the fears and ignorance of the marketplace. Vodka is vodka with or without GMOs.

Read full, original article: Now liquor companies are getting into the deceitful GMO game

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