Viewpoint: Clif Bar is ‘concern trolling’ competition with its organic food propaganda

x
Gary Erickson & Kit Crawford, co-CEOs of Clif Bar. Image Credit: Clif Bar.

Clif Bar published an open letter [March 6] to their “largest competitor” in the New York Times. The letter asks the CEO of KIND Snacks, Daniel Lubetzky, to join them in transitioning to ingredients grown by certified organic farmers.

We would like to issue a challenge: do a truly kind thing and make an investment in the future of the planet and our children’s children by going organic….

What about these environmental claims made by Clif Bar? There is evidence that biodiversity is greater on organic farms, but that ignores a million other factors. Organic farms require more land to be used, meaning any widespread adoption would have a negative impact on non-agricultural land. In the United States forests have gone up while agricultural land use has gone down, all due to the advancing of agricultural technology.

Related article:  'GMO is too simplistic': Why industrial microbes need their own classification system

By claiming they “just want to help” they are able to publish an advertisement to scare consumers into buying their candy bars over their competition. And let’s face it, at the end of the day a Clif Bar is really just a Snickers bar with a health halo.

Read full, original article: Clif Bar wants Kind Bar to join them in lying to customers

Outbreak
Outbreak Daily Digest
Biotech Facts & Fallacies
Talking Biotech
Genetics Unzipped
can you boost your immune system to prevent coronavirus spread x

Video: How to boost your immune system to guard against COVID and other illnesses

Scientists have recently developed ways to measure your immune age. Fortunately, it turns out your immune age can go down ...
mag insects image superjumbo v

Disaster interrupted: Which farming system better preserves insect populations: Organic or conventional?

A three-year run of fragmentary Armageddon-like studies had primed the journalism pumps and settled the media framing about the future ...
dead bee desolate city

Are we facing an ‘Insect Apocalypse’ caused by ‘intensive, industrial’ farming and agricultural chemicals? The media say yes; Science says ‘no’

The media call it the “Insect Apocalypse”. In the past three years, the phrase has become an accepted truth of ...
globalmethanebudget globalcarbonproject cropped x

Infographic: Cows cause climate change? Agriculture scientist says ‘belching bovines’ get too much blame

A recent interview by Caroline Stocks, a UK journalist who writes about food, agriculture and the environment, of air quality ...
organic hillside sweet corn x

Organic v conventional using GMOs: Which is the more sustainable farming?

Many consumers spend more for organic food to avoid genetically modified products in part because they believe that “industrial agriculture” ...
benjamin franklin x

Are most GMO safety studies funded by industry?

The assertion that biotech companies do the research and the government just signs off on it is false ...
gmo corn field x

Do GMO Bt (insect-resistant) crops pose a threat to human health or the environment?

Bt is a bacterium found organically in the soil. It is extremely effective in repelling or killing target insects but ...
favicon

Environmental Working Group: EWG challenges safety of GMOs, food pesticide residues

Known by some as the "Environmental Worrying Group," EWG lobbies for tighter GMO legislation and famously puts out annual "dirty dozen" list of fruits and ...
m hansen

Michael Hansen: Architect of Consumers Union ongoing anti-GMO campaign

Michael K. Hansen (born 1956) is thought by critics to be the prime mover behind the ongoing campaign against agricultural biotechnology at Consumer Reports. He is an ...
News on human & agricultural genetics and biotechnology delivered to your inbox.
Optional. Mail on special occasions.
Send this to a friend