Podcast: Will meat lovers embrace plant-based ‘Impossible’ burgers?

, | | April 3, 2019
beyond burger impossible burger
This article or excerpt is included in the GLP’s daily curated selection of ideologically diverse news, opinion and analysis of biotechnology innovation.

How do you convince a carnivore to eat a burger that doesn’t have any meat? There are a few companies that think they’ve got the answer, burgers that look and taste like ground beef, but they’re made entirely out of plant material. These burgers have been around for a few years, but now they’re attracting big-time investments, and new competitors are trying to get into the meatless meat game.

[Editor’s note: Rachel Martin is host of NPR’S Morning Edition.]

I should disclose at this point, I love hamburgers. Like, actually hamburgers – made from cows. And I am slightly suspicious of products that try to simulate this culinary experience. NPR’s food editor Maria Godoy paid a visit to my kitchen recently to try to show me what it is all about. And that meant trying out two of the two biggest brands, the Beyond Burger and the Impossible Burger 2.0.

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Original podcast: Competitors Sink Their Teeth Into The Meatless-Meat Industry

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