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Chipotle attempts to derail lawsuit alleging its non-GMO marketing misled customers

| | May 17, 2019

Chipotle customers suing the burrito maker over its “non-GMO” menu claims are pressing a federal judge to deny the company’s bid to decertify classes of consumers in three states. The plaintiffs in the class action say Chipotle has no new evidence to support its decertification motion or its claims that the consumers weren’t harmed by its advertising.

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Chipotle’s new motion, filed [in April] with the U.S. District Court for the Northern District of California, is its latest bid to derail the class action complaint filed three years ago by plaintiffs from California, Maryland and New York. The lawsuit alleges the company’s menu claims and underlying “G-M-Over It” ad campaign were false and misleading because the restaurant chain serves meat and dairy products from animals raised on genetically engineered (GE) feed, as well as soft drinks made with GE corn syrup.

Read full, original article: Chipotle customers defend class certifications in ‘non-GMO’ lawsuit (Behind Paywall)

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