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Bayer may enter plant-based meat market as protein provider for Beyond and Impossible Burgers

| | August 6, 2019

A Bayer executive … said the company was closely watching the plant-based meat market which has seen booming demand in recent years, adding that Bayer could potentially enter the market as an alternative protein source provider.

“They are sourcing different types of crops and that also could create opportunity for us, being a company that is a plant-breeding company,” Bob Reiter, Bayer’s head of research and development at the company’s crop science division, said in reference to plant-based meat companies.

Meat alternatives have seen booming demand as consumers are looking to add more plant-based protein to their diet, amid growing concerns about health risks from eating meat, animal welfare and the environmental hazards of intensive animal farming.

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Read full, original article: Bayer sees potential future business in plant-based meat market

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