A Vermont clean water activist has filed a lawsuit claiming Ben & Jerry’s Homemade Inc. and Unilever, its corporate parent, use misleading marketing to make consumers believe its farmers protect the environment and their animals.
Activist James Ehlers filed the class action lawsuit in federal court Oct. 29 on behalf of himself and other consumers of Ben & Jerry’s products.
The suit lays out a series of allegedly deceptive advertising and marketing claims employed by the world-famous ice cream maker. It says Ben & Jerry’s and Unilever claim their products are made from “happy cows” raised by “happy farmers” who follow sustainable agriculture practices.
Ben & Jerry’s does have a “Caring Dairy” program that pays about 65 farms a premium if they follow certain farming and labor practices, including cover cropping, reducing pesticide use, and raising workers wages. But that milk is then blended with milk from several hundred conventional farms, which Ehlers calls factory farms that have polluted Lake Champlain.
Ehlers says Ben & Jerry’s could transform the dairy industry in Vermont …. “But it doesn’t appear that they want to,” he said. “It appears they want to operate on these misrepresentations rather than actually affecting the image that they’re profiting from.”
Read full, original article: New Lawsuit Alleges Ben & Jerry’s Deceives Consumers About Farming Practices