Lab-grown burgers? Cell-based steaks? Alternative meat industry scrambles to find consumer-friendly product names

Clean Poultry
A sample of lab-grown fried chicken offered by Memphis Meats Image: LIVEKINDLY

The debate over what to call cell-cultured meat remains unresolved—and it could soon develop into a headache for the global lab-grown meat technology startups working to bring clean meat to consumers.

The window of opportunity to unify around a term for motherless meat is closing. If cultivated meat companies such as JUST, Memphis Meats, Aleph Farms, and Finless Foods want to present a consistent face before the first cell-based meat is unveiled to consumers, they’ll likely have to act in 2020. That’s when industry insiders speculate Singaporean food regulators will be the first in the world to approve serving in vitro meat.

“We have a golden—and short—opportunity to proactively inform public opinion about this game-changing method of meat production,” the non-profit Good Food Institute says on its website. “This is the time to align on an effective message and a compelling category name.”

Related article:  Podcast: How activists and politicians derailed South Australia's attempt to embrace GMO crops

Back in 2013, when the possibility of growing meat in a laboratory setting was first introduced in London (paywall), the term “lab-grown meat” dominated international headlines. The unveiling of a real product on the market will likely draw the same kind of attention—offering a rare second chance to make a first impression on consumers.

Read full, original article: Cultured or cell-based? The struggle to find the right name for lab-grown meat

Outbreak
Outbreak Daily Digest
Biotech Facts & Fallacies
Talking Biotech
Genetics Unzipped
ft covidresponseus feature

Video: Viewpoint: The US wrote the global playbook on the coronavirus and then ignored it

A year ago, the United States was regarded as the country best prepared for a pandemic. Our government had spent ...
mag insects image superjumbo v

Disaster interrupted: Which farming system better preserves insect populations: Organic or conventional?

A three-year run of fragmentary Armageddon-like studies had primed the journalism pumps and settled the media framing about the future ...
dead bee desolate city

Are we facing an ‘Insect Apocalypse’ caused by ‘intensive, industrial’ farming and agricultural chemicals? The media say yes; Science says ‘no’

The media call it the “Insect Apocalypse”. In the past three years, the phrase has become an accepted truth of ...
globalmethanebudget globalcarbonproject cropped x

Infographic: Cows cause climate change? Agriculture scientist says ‘belching bovines’ get too much blame

A recent interview by Caroline Stocks, a UK journalist who writes about food, agriculture and the environment, of air quality ...
organic hillside sweet corn x

Organic v conventional using GMOs: Which is the more sustainable farming?

Many consumers spend more for organic food to avoid genetically modified products in part because they believe that “industrial agriculture” ...
benjamin franklin x

Are most GMO safety studies funded by industry?

The assertion that biotech companies do the research and the government just signs off on it is false ...
gmo corn field x

Do GMO Bt (insect-resistant) crops pose a threat to human health or the environment?

Bt is a bacterium found organically in the soil. It is extremely effective in repelling or killing target insects but ...
favicon

Environmental Working Group: EWG challenges safety of GMOs, food pesticide residues

Known by some as the "Environmental Worrying Group," EWG lobbies for tighter GMO legislation and famously puts out annual "dirty dozen" list of fruits and ...
m hansen

Michael Hansen: Architect of Consumers Union ongoing anti-GMO campaign

Michael K. Hansen (born 1956) is thought by critics to be the prime mover behind the ongoing campaign against agricultural biotechnology at Consumer Reports. He is an ...
News on human & agricultural genetics and biotechnology delivered to your inbox.
Optional. Mail on special occasions.
Send this to a friend