Customized diets based on genetics, and 4 other food marketing trends gaining traction in 2020

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Credit: Jenn Liv/NPR

Food marketers, take note of these trends shaping the future of the food and beverage industry:

Hypercustomization: Customizing food products based on a personโ€™s unique biomarkers sounds like a pipe dream โ€” but in reality, itโ€™s not far down the pipeline to fruition.

โ€ขThere are companies that analyze food allergies via at home blood kits.

โ€ขThanks to artificial intelligence, a personโ€™s biological information can be analyzed, paving the way for food and meal plans that are hyperspecific to their data dietary needs.

โ€ขA restaurant serving 3D-printed sushi is slated to open this year, offering diners custom dishes based on their biodata, to be analyzed prior to their reservation.

[Editor’s note: Listen to Podcast: AI-powered nutrition devices could cut exploding obesity rates. Will FDA rules keep them off the market? to learn more.]

Disaster Farming: The planet can only grow enough fresh fruits and vegetables to feed two-thirds of the current global population. With this dire notion, companies have sprung into action to develop alternative farming methods.

โ€ขAlong with …. indoor and vertical farming, gene editing has also served as a breakthrough to improve food production in a climate-changing world.

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