Remember when buying those “non-toxic” cleaning supplies made you feel like you were being a good person? Yeah, those were the days. Pre-coronavirus, many moms thought nothing of choosing those “all natural,” “clean,” “organic,” “eco-friendly,” “baby and puppy-loving” brands.
Things sure have changed. Spray cleaner with bleach? I’ll take two! Organic? Who cares!
Today, people seem a bit more skeptical of the magical claims from those who offer the glory of a better, more expensive, less convenient way. Instead of listening, consumers want products that actually kill viruses and other germs.
That’s because, today, a real monster exists—a disease that spreads rapidly for which there’s no vaccine or cure. Moms know they and their children are vulnerable like never before.
This great awakening to the silliness of groups like the [Environmental Working Group] is showing in how consumers are behaving. The sale of canned food—a product the EWG and other activist organizations like to bleat about because of high salt content and protective sealant-lined cans—has increased. In early March, Campbell reported better-than-expected quarterly sales and profit.
Perhaps after this pandemic is over, people will have a deeper appreciation for the innovations that keep food and consumers safe.