Viewpoint: Cameron Diaz, Katherine Power promote ‘clean wine’ with organic farming myths

sprayer b

In the wake of the natural wine movement and the age of ‘wellness’, it was just a matter of time until a brand tried to hoodwink us. Quickest to the mark were Cameron Diaz and Katherine Power with ‘clean wine’, Avaline.

Diaz and Power intend to bring transparency to wine but get off to a bad start …. They rail against additives in wine, which is probably why they fail to list the additives used (which include bentonite clay, pea protein, sulphites of 100ppm, yeast, yeast protein, and cream of tartar – all ingredients that can often be found in ‘normal’ wine) …. If you want to lead a movement championing transparency, don’t be opaque.

photo

The use of organic grapes is the only tangibly clean part of the Avaline story. However, there’s a huge difference between mass market wine and smaller producers with regard to their use of pesticides. Many winemakers practice organic farming where possible but have to be pragmatic. In cooler regions, mildew can run amok unless it’s treated with fungicide.

Related article:  Scientists criticize IARC for withholding data showing glyphosate herbicide does not cause cancer

[Editor’s note: to learn more about pesticides in wine, read Will glyphosate residue in beer and wine raise your cancer risk? If you drink 8 gallons a day]

It’s the major brands at the cheaper end that use the most pesticides and additives. But even in these cases only trace amounts find their way to your glass and are considered harmless in such quantities.

Read the original post

Outbreak
Outbreak Daily Digest
Biotech Facts & Fallacies
Talking Biotech
Genetics Unzipped
Infographic: What are mRNA COVID-19 vaccines and how do they work?

Infographic: What are mRNA COVID-19 vaccines and how do they work?

As of 1 December 2020, thirteen vaccines have reached the final stage of testing: where they are being given to ...
favicon

Environmental Working Group: EWG challenges safety of GMOs, food pesticide residues

Known by some as the "Environmental Worrying Group," EWG lobbies ...
m hansen

Michael Hansen: Architect of Consumers Union ongoing anti-GMO campaign

Michael K. Hansen (born 1956) is thought by critics to be ...
News on human & agricultural genetics and biotechnology delivered to your inbox.
Optional. Mail on special occasions.
Send this to a friend