Viewpoint: ‘Wellness influencers’ rely on shopper science ignorance to sell ‘clean’ products

Print Friendly, PDF & Email
Credit: Budimir Jevtic/Shutterstock
Credit: Budimir Jevtic/Shutterstock

The purpose of [“wellness influencer”] accounts is typically to sell “cleaner” or more “natural” products, but they don’t achieve that just by highlighting the merits of the actual product. They create a need for “clean,” “toxin free” and/or “natural” products by scaring consumers into believing that the alternatives are less safe, or even toxic.

However, even when presented with a science based explanation and evidence showing that their claims ignore basic science, many of these influencers decide to double down on their fear-based marketing tactics and label those that are trying to inform them as “industry shills” or simply, “haters.” That is what is called an ad hominem fallacy and is used to deflect the conversation away from the actual topic in an attempt to undermine the other person’s argument.

Follow the latest news and policy debates on agricultural biotech and biomedicine? Subscribe to our newsletter.

If consumers are legitimately scared of eating certain ingredients and foods because of false information, could it lead them to eating a healthier diet? It certainly could, but it can also increase anxiety based off of unnecessary food fears. Perhaps more importantly, it’s not actually teaching them anything about food or nutrition. 

Read the original post 

Related article:  Viewpoint: ‘Celebrate pesticides!’ Why farmers should defend technology that produces our abundant food supply
Outbreak Featured
Infographic: Autoimmune diseases — 76 identified so far — tend to target women over men. Here is a master list

Infographic: Autoimmune diseases — 76 identified so far — tend to target women over men. Here is a master list

There are many autoimmune diseases, and taken together they affect as much as 4.5 percent of the world’s population. This ...
Are GMOs and pesticides threatening bees?

Are GMOs and pesticides threatening bees?

First introduced in 1995, neonicotinoids ...
glp menu logo outlined

Newsletter Subscription

* indicates required
Email Lists
glp menu logo outlined

Get news on human & agricultural genetics and biotechnology delivered to your inbox.