Could the current fascination with ‘regenerative agriculture’ spur production of more sustainable eggs?

Print Friendly, PDF & Email
Credit: Mary Kang/Bloomberg
Credit: Mary Kang/Bloomberg

Over the past decade, producers have skillfully persuaded consumers to pay four times the price for a dozen eggs that are marketed as good for you (organic) or as much as seven times the cost for eggs raised under conditions considered better for the animals that laid them (pasture-raised and hand-harvested). 

That’s no mean feat, given that a carton of conventional eggs can still be had for less than $1. But savvy marketing has resulted in so-called specialty eggs grabbing about a third of the market today, and they’re projected to hit 70% in five years. 

Now, [farmer Larry] Brown and his peers are betting they can profit further by adding another layer of premiumization: eggs from a special type of sustainable farm that can be trumpeted as being better for the planet.

These eggs, which are making their debut now on shelves for as much as $8 a dozen, are still labeled organic and animal-friendly, but they’re also from birds that live on farms using regenerative agriculture—special techniques to cultivate rich soils that can trap greenhouse gases. 

Follow the latest news and policy debates on agricultural biotech and biomedicine? Subscribe to our newsletter.

If the sustainable-egg rollout is successful, it could open the floodgates for regenerative beef, broccoli, and beyond.

Read the original post

Related article:  How might mass COVID vaccinations work? Louisiana sets up drive-through flu vaccine effort as a test
Outbreak Daily Digest
Biotech Facts & Fallacies
GLP Podcasts
Infographic: Trending green and going great — Every state in the US seeing decreased cases of COVID

Infographic: Trending green and going great — Every state in the US seeing decreased cases of COVID

The U.S. averaged fewer than 40,000 new cases per day over the past week. That’s a 21% improvement over the ...
News on human & agricultural genetics and biotechnology delivered to your inbox.
glp menu logo outlined

Newsletter Subscription

* indicates required
Email Lists