1/3 of 1%: Alternative protein sources such as Impossible Burger still represent a tiny share of consumer purchases — but polling shows consumers are open to switch

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Credit: Beyond Meat
Credit: Beyond Meat

If you had three options in front of you: farm-raised beef, lab-grown meat and Impossible Foods protein — what would you choose? 

When looking at overall protein demand Purdue University’s Jayson Lusk says their data shows alternative proteins are still just a blip in the entire protein demand picture.

But, he tells Brownfield when given options – the consumer choices might surprise you.

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