From complex labels to opaque sourcing and unclear carbon impact, 6 in 10 consumers say it is hard to know if the food choices they make are environmentally sustainable; of those, 63% say it would have a greater influence on their choices if it were easier.
It may be hard to believe, but processed foods can be just as climate-beneficial as unprocessed ones. Feeling sceptical? What began as an internal initiative of beer giant ABInbev to reduce its waste is now a fully independent company turning beer-production by-products into nutritious and versatile flours. Can you imagine making delicious pasta, cookies or bread with something that, until yesterday, was destined for the bin?
Elsewhere, climate-beneficial foods are reducing food waste by making use of products that would otherwise not make it to the market because of their appearance or size. This is how green banana powder is produced, for example. It combines the textural properties of starch and the nutritional benefits of bananas. It’s tasteless and can be used as a substitute for traditional flour.
There are plenty of climate-beneficial food options already on the market with more and more are expected in the near future.