talking biotech

Talking Biotech: From non-GMO to organic, has food labeling gone too far?

, | June 5, 2018
Kevin Folta: University of Florida plant geneticist Kevin Folta launched Talking Biotech in 2015.    More details

Are food labels adding clarity or confusion? Focus groups show that consumer sentiment toward food labels is changing. Colleen Parr Dekker is the Director of Communications at Elanco. They have performed extensive focus group analysis and consumer surveys to understand how consumers feel about labels and food. The excess of abstract information and claims has left most consumers unsure what labels even mean. Consumers are clueless about terms like “antibiotic free” or “free range”, while companies use these tactics as marketing angles to differentiate their products. Surveys show that terms like “natural” or “organic” are losing influence. The results are surprising!

Related article:  Newly released GMO cowpea brings Nigeria closer to food security, local biotech experts say

Follow Dekker on Twitter @colleenparr

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Follow Talking Biotech on Twitter @TalkingBiotech

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Follow Paul Vincelli on Twitter @Pvincell | University of Kentucky webpage 

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