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talking biotech

Talking Biotech: From non-GMO to organic, has food labeling gone too far?

, | June 5, 2018
HOST OVERVIEW
Kevin Folta: University of Florida plant geneticist Kevin Folta launched Talking Biotech in 2015.    More details

Are food labels adding clarity or confusion? Focus groups show that consumer sentiment toward food labels is changing. Colleen Parr Dekker is the Director of Communications at Elanco. They have performed extensive focus group analysis and consumer surveys to understand how consumers feel about labels and food. The excess of abstract information and claims has left most consumers unsure what labels even mean. Consumers are clueless about terms like “antibiotic free” or “free range”, while companies use these tactics as marketing angles to differentiate their products. Surveys show that terms like “natural” or “organic” are losing influence. The results are surprising!

Related article:  Fitness-focused consumers spur development of non-GMO soybean with 50% more protein

Follow Dekker on Twitter @colleenparr

Visit the Talking Biotech website

Follow Talking Biotech on Twitter @TalkingBiotech

Follow Kevin Folta on Twitter @kevinfolta | Facebook: Facebook.com/kmfolta/ | Lab website: Arabidopsisthaliana.com | All funding: Kevinfolta.com/transparency

Follow Paul Vincelli on Twitter @Pvincell | University of Kentucky webpage 

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