perception
Our powers of perception are boosted by our brain that guesses what’s about to happen
Imagine picking up a glass of what you think is apple juice, only to take a sip and discover that ...
Does language change the way our brains see the world?
Picture a sunlit Grecian sea or the deep hues of Santorini’s rooftops. They’re both called “blue” in English. But to ...
Can next generation crop precision editing avoid marketing pitfalls of GMOs?
To avoid the GMO public perception bog, CRISPR and other new generation technologies need a unique marketing approach ...
