In these days of fear-based food labeling, the market has been screaming for a science-friendly alternative. Ethos Chocolates are distributed for free by A Fresh Look, an independent organization of farmers that wants to set the record straight with regard to crop biotechnology.
This chocolate brand hypes its use of ingredients, such as the Hawaiian papaya, that have been saved by GMO technology. University of Florida horticulturalist Kevin Folta speaks with Rebecca Larson, scientific director for A Fresh Look, about the motivation behind Ethos Chocolates and the overwhelming reception the product has enjoyed thus far.
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