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Donating blood is not your typical pre-game ritual but it might be for San Francisco 49er fans this season. The NFL franchise has teamed up with Boston-based biotech company Orig3n, Inc. to support genetic and regenerative medicine research.
Under the “Faithful DNA” program, football fans who donate blood to Orig3n or purchase a LifeProfile genetic assessment will have the chance to win exclusive 49er prizes, such as autographed football gear or tickets to a “draft day experience.”
“This is the first agreement of its kind and we’re excited to provide our fans with a unique opportunity to form personal connections with the 49ers in a way that contributes to human genome research,” 49ers Chief Operating Officer Ethan Casson stated.
Orig3n representatives will be stationed within Levi’s Stadium at the start of the NFL pre-season in August 2016 to collect blood samples for LifeCapsule, the world’s largest crowdsourced cell repository for human genome research to find causes and treatments of rare genetically inherited diseases.
Read full, original post: San Francisco 49ers Want Blood for Human Genome Research