When gene editing offers health and nutritional benefits, consumer acceptance rises significantly

The research, “Consumer Acceptance of Gene-Edited Foods,” found that consumers are significantly more open to gene-edited products when the benefits are clear, personal and values-based. When informed about the purpose and process of gene editing purchase intent rose across all categories tested: pork, eggs, tomatoes and bananas.

“[C]onsumers want innovation that makes food safer, healthier and more sustainable, but they also want honesty, transparency and shared values behind that innovation.” [said David Fikes, Executive Director, FMI Foundation.]

• Pork: Strongest acceptance is driven by reduced antibiotic use and healthier animals.
• Eggs: Consumers valued stable prices and reliable supply amid disease outbreaks.
• Tomatoes: Highest perceived value is tied to health benefits like maintaining healthy blood pressure.
• Bananas: Reduced food waste and longer shelf life resonate as practical, planet-friendly benefits.

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A summary of key research findings is available at https://foodintegrity.org/gene-editing/.

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