Why your DNA is a gold mine for marketers

The following is an excerpt. David Pike prefers hiking holidays over seaside lounging, and personalized ads over random promotions. “Show ...

Why China is a genetic powerhouse with a problem

The following is an excerpt. In the South China city of Shenzhen, a thriving manufacturing hub known for cheap goods ...
DNA may be future goldmine for marketers

DNA may be future goldmine for marketers

In the not-too-distant future, marketers might turn to an unexpected source for clues to everything from vacation preferences to buying ...