Knowledge without context: Why consumer genetic tests can spark needless fears, behavioral changes

Direct-to-consumer genetic tests are growing in popularity. They can tell us a lot about our personal building blocks. But there ...
Farmers Market

How is your food grown? A trip to the farmer’s market might teach you

Wouldn’t that be great if we had an abundance of different types of food at our fingertips? Unfortunately .... The ...

What is ‘clean eating’? Consumers say popular marketing trend is ‘confusing’ and ‘pretentious’

While phrases such as ‘eating clean’ are starting to appear more frequently in consumer marketing, Mintel research shows some consumers ...

Talking Biotech: Probing the psychology of consumers who fear GMOs

Why do consumers fear technologies that have generated an abundant food supply? Economist Dr. David Just explains how emotion influences ...
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