As its lead dissipates, Prop 37 advocates launch TV campaign

| October 30, 2012
This article or excerpt is included in the GLP’s daily curated selection of ideologically diverse news, opinion and analysis of biotechnology innovation.

With Californians divided on whether mandatory labeling of genetically engineered food is a good idea, the campaign in favor of Proposition 37 has introduced a major TV ad purchase to persuade voters the measure makes sense. “We absolutely have a right to know if our food comes from nature, or if it was genetically engineered in a lab by companies like Monsanto and Dow,” said Stacy Malkan, media director of the Yes on Proposition 37 campaign, in a statement.

View the original article here: As Its Lead Dissipates, Prop 37 Advocates Launch TV Campaign – Food Product Design

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