With Californians divided on whether mandatory labeling of genetically engineered food is a good idea, the campaign in favor of Proposition 37 has introduced a major TV ad purchase to persuade voters the measure makes sense. “We absolutely have a right to know if our food comes from nature, or if it was genetically engineered in a lab by companies like Monsanto and Dow,” said Stacy Malkan, media director of the Yes on Proposition 37 campaign, in a statement.
View the original article here: As Its Lead Dissipates, Prop 37 Advocates Launch TV Campaign – Food Product Design
