Smart Balance brand going non-GMO

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Smart Balance, a popular line of buttery spreads, will transition to non-genetically-engineered ingredients, parent company Boulder Brands Inc. said.

Non-GMO Smart Balance will start appearing on store shelves later this month, with “a full retail conversion” by early summer, Boulder Brands said.

“Consumers are communicating strong desire for more transparency in their food ingredients, and that is leading to a growing demand for non-GMO products,” said Stephen Hughes, chairman and CEO of Boulder Brands, in Monday’s announcement.

Read the full original article: Boulder Brands’ Smart Balance spreads to be non-GMO

 

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