Grocery shoppers are entering a new age of concern about what they’re putting in their bodies — and we’re not just talking about calories and fat. As Americans seek to understand what’s in their food, where it comes from and how it’s made, companies are on the hook to provide information and help consumers understand the myriad food concerns that pervade today’s grocery aisles.
Nowhere is this more apparent than the current GMO debate. As the discussion reaches a boiling point on a state regulatory level, consumers lack crucial understanding to make their own educated decisions. In fact, the 2014 Cone Communications Food Issues Trend Tracker reveals half of Americans don’t understand what genetically modified organisms (GMOs) are, and, at a very basic level, 55 percent don’t even know whether they are good or bad for them.
The GMO conversation highlights an irrefutable need for greater corporate transparency. Although GMOs may be the “issue du jour,” this is not the first food issue we’ve seen come to the forefront and it certainly won’t be the last. A striking 88 percent of Americans want companies to tell them what they’re doing to operate more responsibly, and another three-quarters wish companies would explain how their food purchasing decisions impact the environment.
Read the full, original article: Transparency: The New Must-Have Ingredient