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Panera creates ‘no-no’ ingredient list in response to consumer demand

This article or excerpt is included in the GLP’s daily curated selection of ideologically diverse news, opinion and analysis of biotechnology innovation.

In doing so, Panera Bread will join the growing ranks of food companies and restaurants that have announced plans to eliminate a variety of artificial preservatives, flavors and colors, as well as different kinds of sweeteners and meat from animals raised with antibiotics, in response to consumer demands for transparency and simplicity in the foods they eat.

“We’re trying to draw a line in the sand in the industry so that consumers have an easy way to know what’s in the food they buy,” said Ron Shaich, chief executive of Panera.

In the last six months, at least a dozen food companies and restaurant businesses have announced plans to reformulate products to eliminate ingredients.

While most of the companies have been careful to say they are merely responding to consumer demands, not making a value judgment on such ingredients, they often face heavy criticism. Chipotle Mexican Grill’s announcement that it had eliminated genetically modified ingredients from the foods it makes — though, like Panera, not from the sodas it sells — evoked a torrent of outraged responses.

Shaich said Panera’s decision to come up with what it calls “The No No List” had more to do with protecting the sales it has.

“I’m not a scientist and I’m not wading into the debate over whether any of these things cause cancer or are otherwise bad for you,” he said. “I just think this is where the consumer’s head is right now.”

The GLP aggregated and excerpted this blog/article to reflect the diversity of news, opinion and analysis. Read full, original post: Panera Bread Plans to Drop a Long List of Ingredients

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