While Silicon Valley cooks up eggless mayonnaise and salt without sodium, French entrepreneurs are doing away with supermarkets. Despite traditionally opposing approaches to food, the U.S. and France are allied in a quest to modernise the way we eat.
As food becomes one of the tech scene’s fastest growing areas, entrepreneurs around the world are innovating to meet consumers’ demands for fresher, ethical and more environmentally friendly foodstuffs.
Two countries leading the revolution make an unlikely duo when it comes to sitting down to dinner, but the US and France have plenty to learn from each other when it comes to the production, delivery and consumption of food.
“Innovators want to come to France because we are much more open-minded than elsewhere in Europe,” 33entrepreneurs’ Camphuis told FRANCE 24. “France has traditionally been a very centralised, institution-guided country, but after the financial crisis we became very open to change,” he said.
France is also making waves on the biotechnology front, as a leader in developing insect consumption for humans, pets and livestock. Ynsect has raised more than seven million euros and hopes to start producing on a commercial scale this year… in the heartland of red meat.
French innovators might meet more resistance to change than their US counterparts, but Camphuis is convinced that the country is moving on.
“Any disruption generates friction,” he said. “But the old world has to accept it. It will pass.”
The GLP aggregated and excerpted this blog/article to reflect the diversity of news, opinion and analysis. Read full, original post: France and the US lead the food tech revolution