Drawing on extensive consumer research, The Campbell Soup Co.’s GMO disclosure labels on packs and online could serve as a model for USDA in crafting the mandatory national bioengineering label standard and other companies looking for solutions.
Legislation passed and signed into law last July [2016] … spared food manufacturers from complying with Vermont’s GMO labeling law and the inevitable patchwork of state standards that would have followed, but in exchange it mandated that within two years the US Department of Agriculture would create a “national mandatory bioengineered food disclosure standard.”
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The Campbell Soup Co. is “working very closely with USDA and FDA on the best, consumer-friendly labeling for GMOs,” Jeff George, vice president of Americas research and development at Cambell Soup Co. [said]….
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He explained that qualitative and quantitative research conducted by Campbell’s … revealed that “[consumers] want the on-pack message to be concise with the opportunity for them to get deeper information and other information via other methods, like Smart Label or [Campbell’s informational website] whatsinmyfood.com.”
George said the … disclaimer that an item could be “partially produced with GMOs” was “unsatisfying to customers” and made them feel like the company was “hiding something….”
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