Could we ‘rewire our brains’ to stop sugar cravings?

sugar
Image credit: Kaboompics/Pixabay​

Imagine if we could rewire our brains so that tastes we usually crave became unpleasant—or even nullify responses to taste completely. New research from a group led by neuroscientist Charles Zuker of Columbia University’s Zuckerman Institute suggests this may be possible. The research shows the brain is hardwired to generate responses to specific tastes, and the resulting feelings of pleasure or revulsion separate out from the qualities of tastes that allow us to identify them. Knowledge of this circuitry might eventually allow scientists to “switch off” a craving for sweets by altering or blocking these responses.

Directly stimulating these neurons using light-sensitive proteins activated via fiber-optic cables—a technique called optogenetics—causes mice to behave as though they are experiencing specific tastes. “Simply activate a few hundred cells in the bitter cortex and the animal not only thinks it’s tasting bitter but executes all the associated behaviors, including gagging, cleaning its mouth and so forth,” Zuker says.

This is fundamental research with no immediate clinical relevance, but it could ultimately have implications for researchers looking to treat people with severe obesity problems by blocking certain responses to certain tastes. There may even be implications for understanding eating disorders because food’s valence may be connected to the guilt experienced in conditions like anorexia.

Read full, original post: A Matter of Taste: Can a Sweet Tooth Be Switched Off in the Brain?

{{ reviewsTotal }}{{ options.labels.singularReviewCountLabel }}
{{ reviewsTotal }}{{ options.labels.pluralReviewCountLabel }}
{{ options.labels.newReviewButton }}
{{ userData.canReview.message }}

Related Articles

Infographic: Global regulatory and health research agencies on whether glyphosate causes cancer

Infographic: Global regulatory and health research agencies on whether glyphosate causes cancer

Does glyphosate—the world's most heavily-used herbicide—pose serious harm to humans? Is it carcinogenic? Those issues are of both legal and ...

Most Popular

Screenshot-2026-05-01-at-1.29.41-PM
Viewpoint: What happens when whole grains meet modern food manufacturing? Labels don’t tell the whole story.
S
As vaccine rejectionism spreads, measles may be taking a more dangerous turn
ChatGPT-Image-Mar-27-2026-11_47_30-AM-2
FDA’s expedited drug reviews are hailed in some quarters but other approval practices are problematic
Screenshot 2026-05-06 at 2.56
Singularity crisis ahead? Can super babies save us from rogue AI geniuses?
Screenshot-2026-04-20-at-2.26.27-PM
Viewpoint — Food-fear world: The latest activist scientists campaign: Cancer-causing additives
Farmers can talk to plants
Farmers are a major source of misinformation—about farming
Screenshot-2026-05-06-at-2.07.43-PM
Manufacturing a conspiracy: The timeline of how  the White House embraced the fringe claim that scientists are being mysteriously murdered
Screenshot-2026-04-30-at-2.19.37-PM
5 myths about summer dehydration that could damage your health — or even kill you
Screenshot-2026-03-13-at-12.14.04-PM
The FDA wants to make many popular prescription drugs OTC—a great idea. Here’s why it’s unlikely to happen
Screenshot 2026-05-06 at 2.19
Vaccine shootout at the CDC 
glp menu logo outlined

Get news on human & agricultural genetics and biotechnology delivered to your inbox.