Anything calling itself “sleepy time” should be calm and relaxing, right? But there’s not much comfort to be found in the marketing of Celestial Seasonings’ Sleepytime tea.
By including the Non-GMO Project butterfly logo on the product’s packaging, the company confuses consumers into thinking the tea is different from others on the shelf. But here’s the truth…there is not a GM version of this tea’s plant sources in the first place.
Celestial Seasonings claims to be committed to transparency and cites it as their reasoning for using a non-GMO label, but we all know better. This label isn’t there to better serve customers or provide more information; it’s there to deceptively differentiate the product from the competition in the name of profits.
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