Infographic: USDA bioengineered food label makes grocery store debut on GMO Impossible Burger

| October 4, 2019
impossible foods makes east coast retail debut after successful launch in california wrbm large
Credit: Impossible Foods
This article or excerpt is included in the GLP’s daily curated selection of ideologically diverse news, opinion and analysis of biotechnology innovation.

After years of intense debate over GMO labeling, the “Bioengineered”  (or BE) labels developed by the U.S. Department of Agriculture (USDA) are starting to appear on products sold in US grocery stores. The first item to sport the new label is Impossible Food’s ground beef substitute, which made its grocery store debut in September.

The plant-based meat alternative contains a protein derived from genetically engineered soy, a key ingredient that gives the Impossible Burger  the “meaty” texture and taste of ground beef.

all flavor now cow

While it remains to be seen how consumers will react to the USDA’s BE label, Impossible Foods has enthusiastically defended its use of genetic engineering to produce meat substitutes, dedicating a section of its website to explaining the science behind its products.

Related article:  Viewpoint: Golden Rice—how 'stultifying overregulation, fear and hostility' kept a GMO superfood off the market

The GLP featured this article to reflect the diversity of news, opinion and analysis. The viewpoint is the author’s own. The GLP’s goal is to stimulate constructive discourse on challenging science issues.

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