Viewpoint: ‘It’s. Not. The. Cow. Farts.’ Burger King pulls ‘Cows Menu’ climate change ad

e d f bcc e cd
Credit: What causes global warming

You’ve probably seen Burger King’s latest marketing video featuring Wal-Mart yodeler Mason Ramsey singing about methane emissions from cow farts and burps. The ad promotes Burger King’s “Cows Menu” consisting of beef from cows fed lemon-grass leaves, which some research suggests decreases methane emissions …. [T]he goal of promoting environmental sustainability in the beef sector is commendable. Yet, the video received significant backlash from farmers and members of the agriculture industry.

Burger King cites research from the Universidad Nacional Autónoma de México which indicates that feeding cows 100g of lemon-grass leaves per day will reduce methane emissions by 33% over the period the diet is fed. However, this research has not yet been peer-reviewed nor published.

As tweeted by Dr. Frank Mitloehner from UC Davis: “ITS. NOT. THE. COW. FARTS.” In reality, only 5-10% of methane emissions come from cow manure and flatulence. The remaining 90-95% are released from cows’ mouths. The methane released through cow burps is a by-product of enteric fermentation, a digestive process in which sugars are converted into simpler molecules.

Related article:  Viewpoint: Eating less meat, boosting crop yields will help prevent famine as climate changes

Members of BK’s team also contacted Dr. Frank Mitloehner, UC Davis, to learn why he was upset with the video. Mitloehner said he educated the team on the facts about methane emissions from beef production, leading to the removal of some content, including the scene featuring the foolish old farmer, and pulling the ad from all TV stations.

Read the original post

Outbreak Daily Digest
Biotech Facts & Fallacies
Talking Biotech
Genetics Unzipped
can you boost your immune system to prevent coronavirus spread x

Video: How to boost your immune system to guard against COVID and other illnesses

Scientists have recently developed ways to measure your immune age. Fortunately, it turns out your immune age can go down ...
mag insects image superjumbo v

Disaster interrupted: Which farming system better preserves insect populations: Organic or conventional?

A three-year run of fragmentary Armageddon-like studies had primed the journalism pumps and settled the media framing about the future ...
dead bee desolate city

Are we facing an ‘Insect Apocalypse’ caused by ‘intensive, industrial’ farming and agricultural chemicals? The media say yes; Science says ‘no’

The media call it the “Insect Apocalypse”. In the past three years, the phrase has become an accepted truth of ...
globalmethanebudget globalcarbonproject cropped x

Infographic: Cows cause climate change? Agriculture scientist says ‘belching bovines’ get too much blame

A recent interview by Caroline Stocks, a UK journalist who writes about food, agriculture and the environment, of air quality ...
organic hillside sweet corn x

Organic v conventional using GMOs: Which is the more sustainable farming?

Many consumers spend more for organic food to avoid genetically modified products in part because they believe that “industrial agriculture” ...
benjamin franklin x

Are most GMO safety studies funded by industry?

The assertion that biotech companies do the research and the government just signs off on it is false ...
gmo corn field x

Do GMO Bt (insect-resistant) crops pose a threat to human health or the environment?

Bt is a bacterium found organically in the soil. It is extremely effective in repelling or killing target insects but ...

Environmental Working Group: EWG challenges safety of GMOs, food pesticide residues

Known by some as the "Environmental Worrying Group," EWG lobbies for tighter GMO legislation and famously puts out annual "dirty dozen" list of fruits and ...
m hansen

Michael Hansen: Architect of Consumers Union ongoing anti-GMO campaign

Michael K. Hansen (born 1956) is thought by critics to be the prime mover behind the ongoing campaign against agricultural biotechnology at Consumer Reports. He is an ...
News on human & agricultural genetics and biotechnology delivered to your inbox.
Optional. Mail on special occasions.
Send this to a friend