Terms like “climatarian” are getting newfound attention from corporate America as young consumers gravitate toward what they perceive as “green” diets.
“By 2030, our routine food choices will be climate-directed,” advises a report from consulting firm Kearney. “The companies that mobilize now will win the future of food.”
Restaurant chains like Just Salad, Chipotle, and Panera Bread are putting “carbon labels” on their foods — and, in the case of Just Salad, adding a “climatarian” filter on its app.
Supermarket chain Fresh Market is among the many food prognosticators that declared “climatarian eating” a top trend for 2023.
“Sustainatarians” eat some meat but filter their diet through an environmental lens.
So do “climatarians” and “climavores,” who tend to be concerned — as one manifesto put it — “not only about the origin of ingredients, but also about the agency that those ingredients have in providing responses to human-induced climatic events.”
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“Regenivore” is the latest and hottest eating label, the New York Times recently reported.
“A new generation wants food from companies that are actively healing the planet through carbon-reducing agriculture, more rigorous animal welfare policies, and equitable treatment of the people who grow and process food,” per Times ace food writer Kim Severson.
