Today, the term [‘crunchy mom’] has taken on a new meaning. Yes, the crunchy moms are still organic, still love wooden toys. But now, many are right-wingers, too, and RFK Jr. โ with his โMake America Healthy Againโ campaign โ is their hero. Medical freedom is their rallying cry. Food dye, pasteurized milk, big pharma, big food, and often vaccines and the entire health care system, are their villains.
Lindsey Smith Taillie, a nutrition epidemiologist at University of North Carolina Chapel Hill, said the new breed of crunchy mom is more distrustful of established science and expertise. Before, she said, โthere was not the same sentiment of, โWeโre trying to escape from these experts,โ or โThe government is misleading us.โ
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Taillie, a Ph.D. whose work focuses on evaluating food policy efforts in the United States and globally, finds the crunchy momsโ emphasis on โdoing my own researchโ infuriating. โI spent a decade in school training to have expertise to do research,โ she said, โand you have crunchy influencers pointing to blog posts or anecdotal evidence.โ
