Michele R. Simon, a lawyer and paid writer and spokesperson for the Yes on 37 campaign argued that it lost due to “Lies, Dirty Tricks, and $45 million,” pinning its defeat almost entirely on being outspent by industry using “propaganda and dirty tricks.”
However, I believe she missed an opportunity to assess the mistakes committed by the Yes on 37 campaign, along with the proposition’s inborn errors. I would like to offer an alternative view on the reasons why Proposition 37 failed, and make some suggestions that labeling proponents might want to take to heart.
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View the original article here: Why Did Proposition 37 Fail?
