As politicians are aware, [language] can impact public opinion. In the 2012 presidential election, both Barack Obama and Mitt Romney had their word selections analyzed. Public reaction was sometimes more favorable than others, demonstrating how the power of words (or things remotely resembling them) should not be underestimated.
The ability of language to shape public perception isn’t limited to presidential campaigns. In his book, Genetically Modified Language: The Discourse of Arguments for GM Crops and Food, applied linguistics professor Guy Cook analyzes the GM debate from a linguistic perspective. Cook makes an analogy that language functions like a windowpane. In everyday life, information about the outside world is gathered by looking through the window; often there is little focus on the glass itself.
Read the full, original story here: “Linguistically Modified Foods? How Language May Shape Perception Of GMs“
- “The psychology of distrusting GMOs,” New Yorker