Influentials are the information brokers that have major media platforms and big receptive audiences. For example, on the GMO issue, top influentials include Michael Pollan, Mark Bittman, Dr. Oz, and Vandana Shiva. Each of these influentials have been responsible for spreading or endorsing nonsense about GMOs via social media and other highly trafficked venues.
Shiva travels around the world spreading the lie about farmers committing suicide because of GMOs and repeats the lie in prestige outlets like theGuardian. Because she is much admired in the environmental community, many take her word for it. Shiva is a charismatic speaker and a perceived champion (in green and social justice circles) for the downtrodden. She’s been a globe-trotting information broker for decades. If Shiva says GMO cotton has driven hundreds of thousands of Indian farmers to suicide–and says it over and over again–it must be true, right?
Read the full, original story here: “The Trusted Communicators Who Shape the GMO Discourse”