Last November, a slim majority of Washington voters were persuaded that they did not need to know about the GMO ingredients in their food.
How could an issue with a 66 percent approval rating last summer lose 51-49 by election day? Four reasons: wrong year, outside money, lapdog press, lukewarm message.
Even in an off-off year election with big money pouring in from a few corporate donors, a right-to-know message reinforced by an educational campaign exposing the dark side of GMOs might have stood a better chance of getting out the vote.
Consultant Dove Seidelman says, “Leaders who trust people with the truth, hard truths, are trusted back. Leaders who don’t, generate anxiety and uncertainty in their followers.”
By and large, the Yes on 522 campaign mounted an effective counterattack on many issues. But according to several activists, when they saw campaign leaders time after time ducking the hardball questions on food safety, their hearts sank.
Read the full, original article: What Sank the GMO Labeling Initiative in WA State? What’s Next?