Bio-hack makes vaginas smell like peaches? Controversy over probiotic supplement

dd d e d a b bestSizeAvailable

Austen Heinz and Gilad Gome, of biotech start-ups Cambrian Genomics and Personalized Probiotics, announced at November’s DEMO conference, “New Tech Solving Big Problems,” that they had created a bio-hack to make women’s vaginas smell like peaches.

Yup, you read that right; these “startup bros” think a vagina that doesn’t smell like a peach is a Big Problem to be solved.

Following on the heels of Heinz’s promise to make dog poop smell like bananas, the duo led their audience to believe they had genetically engineered a probiotic supplement using Heinz’s DNA laser-printing technology in order to bring the world the never-awaited product, “Sweet Peach.”

But don’t worry; they assured incredulous journalists that there would be “practical benefits” too such as preventing yeast infections, and even “loftier” ones about “personal empowerment,” because controlling the way you smell could help “connect you to yourself in a better way.”

[NOTE: For a more balanced, less ideological view of the innovation, read: Sweet Peach won’t make vaginas smell like fruit or taste of Diet Coke in The Guardian.

Obviously, women would totally have equality and self-acceptance if only they smelled like peaches.

It would have been easy to leave it here: Oh look, more computer nerds that have to use Weird Science to interact with the women of their dreams! But this particular example of the actual Big Problem of sexism and misogyny in the tech industry (1, 2, 3, 4…) goes even further.

It turns out that Heinz and Gome did not even create Sweet Peach, though they were happy to take credit, while credit was being given. The CEO and founder of Sweet Peach is actually a 20-year-old woman, Audrey Hutchinson, whom they failed entirely to mention either in their presentation or in their subsequent interviews. Heinz owns just 10 percent of the equity of her company; meanwhile Gome has no connection at all (though apparently making vaginas smell like food is a key interest of his).

Read full, original article: The Vagina Bio-Hack That Wasn’t: How Two “Startup Bros” Twisted and Took Credit for a Young Woman’s Company

Outbreak
Outbreak Daily Digest
Biotech Facts & Fallacies
Talking Biotech
Genetics Unzipped
Video: Test everyone – Slovakia goes its own way to control COVID

Video: Test everyone – Slovakia goes its own way to control COVID

As Europe sees record coronavirus cases and deaths, Slovakia is testing its entire adult population. WSJ's Drew Hinshaw explains how ...
mag insects image superjumbo v

Disaster interrupted: Which farming system better preserves insect populations: Organic or conventional?

A three-year run of fragmentary Armageddon-like studies had primed the journalism pumps and settled the media framing about the future ...
dead bee desolate city

Are we facing an ‘Insect Apocalypse’ caused by ‘intensive, industrial’ farming and agricultural chemicals? The media say yes; Science says ‘no’

The media call it the “Insect Apocalypse”. In the past three years, the phrase has become an accepted truth of ...
globalmethanebudget globalcarbonproject cropped x

Infographic: Cows cause climate change? Agriculture scientist says ‘belching bovines’ get too much blame

A recent interview by Caroline Stocks, a UK journalist who writes about food, agriculture and the environment, of air quality ...
organic hillside sweet corn x

Organic v conventional using GMOs: Which is the more sustainable farming?

Many consumers spend more for organic food to avoid genetically modified products in part because they believe that “industrial agriculture” ...
benjamin franklin x

Are most GMO safety studies funded by industry?

The assertion that biotech companies do the research and the government just signs off on it is false ...
favicon

Environmental Working Group: EWG challenges safety of GMOs, food pesticide residues

Known by some as the "Environmental Worrying Group," EWG lobbies for tighter GMO legislation and famously puts out annual "dirty dozen" list of fruits and ...
m hansen

Michael Hansen: Architect of Consumers Union ongoing anti-GMO campaign

Michael K. Hansen (born 1956) is thought by critics to be the prime mover behind the ongoing campaign against agricultural biotechnology at Consumer Reports. He is an ...
News on human & agricultural genetics and biotechnology delivered to your inbox.
Optional. Mail on special occasions.
Send this to a friend