Campbell’s affirms GMO safety, says ‘transparency’ drove decision to begin voluntary GMO

| | February 23, 2016
GMO label
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While acknowledging bioengineered food ingredients are safe. . . the time is right for mandatory labeling of foods containing bioengineered ingredients, said Denise Morrison, president and chief executive officer of Campbell Soup Co.

In a presentation Feb. 17 at the Consumer Analyst Group of New York conference. . . Ms. Morrison discussed Campbell Soup’s decision, announced in January, to support federal legislation to establish a single mandatory labeling standard for foods derived from genetically modified organisms (G.M.O.s).

. . . .

“This commitment to transparency is an important step for Campbell. . .” she said. “. . . [O]ne of the most pressing issues facing the food industry is genetically modified organisms or G.M.O. labeling. . . .Everyone also knows that the majority of Americans want G.M.O.s labeled.”

Like the rest of the food industry, Campbell Soup in the past had advocated for a federal solution that would make G.M.O. labeling voluntary and preempt state laws emerging in Vermont and elsewhere.

“But both the issue and Campbell has evolved,” Ms. Morrison told CAGNY. “. . . The time has come for the federal government to level the playing field and provide food companies with clear direction, definitions and standards for disclosure. . . .”

“. . . Campbell strongly opposes the state by state approach. It is costly, it is impractical and it is confusing. Let’s be clear, the Vermont law is not helpful to consumers. It is incomplete, arbitrary and misleading. . . .”

. . . .

“We believe G.M.O.s are safe,” she said. “The science tells us so. . . . These crops are used to make the foods we all eat every day and we will continue to use them in our food. We also believe the technology will play a crucial role in feeding the world on a sustainable basis.

Read full, original post: Campbell Soup defends move on G.M.O. labeling

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