In the US, the marketing of egg freezing as a kind of insurance policy for millennials is already in full swing. Facebook, Apple, and the US military now offer egg freezing as an employee benefit. Fertility company EggBanxx estimates that by 2018, 76,000 women will have frozen their eggs. EggBanxx, which describes itself as “Uber, but for egg freezing”, has slogans including “Smart women freeze” and “Lean in, but freeze first!” and throws “Let’s chill” events aimed at young women. …Inquiries into egg freezing at private clinics in Britain reportedly surged by 400% between 2014 and 2015, and more than half of these came from women under-35….
And this is one of the major problems with egg freezing: that it is being portrayed as an option available for all women to delay motherhood, regardless of their income, when in reality, the costs are prohibitive to many, especially younger women. But because the clinics are arguing that your twenties are what Petropanagos calls the reproductive “sweet spot” when your eggs are more likely to yield results, young women are buying into the dream.
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