London brewery uses genetic analysis to custom make your favorite beer

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Meantime’s Brewmaster, Ciaran Giblin, has become the first brewer in history to brew a beer dictated by his own DNA - using cutting edge genetic profiling to map personal propensity to specific flavors. Ciaran has recently brewed a small batch of a Double IPA with a strongly bitter flavour profile, matched to his genetic inclination toward bitter flavors and aversion to specific sweet foodstuffs.

…[O]ne London brewery has developed a customized beer service that caters to customers’ personal genetic information.

Meantime Brewery partnered with personal genetics service 23andMe to create Meantime Bespoke, a service designed to “assess hereditary variations in your oral taste receptors (the TAS2R38 gene) to reveal the genetic variants that could explain personal preferences towards specific flavor profiles within beer such as sweetness and bitterness,” the brewery website explains.

Using a sample of your saliva, 23andMe will analyze your personal taste receptors and produce a report. More specifically, the DNA service tests for an individual’s sensitivity to a chemical called propylthiouracil, which is similar to the bitter compounds found in certain dark beers, coffee and raw broccoli. …

Using this insight, the brewers at Meantime will produce a special beer that you’ll, ostensibly, really enjoy. …

So … what’s the catch? You better really, really, really like your drinkable masterpiece. Going through the whole process means you’ll receive more than 2,000 pints of the drink. Oh — also — the basic package will set you back roughly $30,963.25. 

The GLP aggregated and excerpted this blog/article to reflect the diversity of news, opinion and analysis. Read full, original post: London brewery uses your DNA to make beer based on your personal taste preferences

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